Embracing a New Venture: Launching Repackaged

In today's fast-paced world of Software as a Service (SaaS), the convergence of technology, innovation, and marketing has become increasingly crucial. After a fulfilling 15+ years working alongside industry leaders such as Adobe, Neolane, and Generix Group, I am thrilled to announce the launch of my consulting firm - Repackaged. Our sole focus is to provide product marketing services specifically tailored to B2B SaaS companies. This important decision stems from my experience in the field, the growth of the SaaS market, and my unwavering commitment to developing products that resonate in an AI-driven future.

A Strong Foundation Based on Knowledge and Expertise

Throughout my career as a Product Marketing Leader and Marketing Technologist, I have faced challenges and celebrated many successes. Working with companies like Adobe and Neolane has given me insights and a proven track record in developing innovative marketing strategies that truly connect with businesses and end users in the B2B SaaS market. My daily routine involved tackling obstacles head-on, adapting to market changes, and consistently pushing boundaries to achieve outcomes in Product Marketing. This wealth of experience is the bedrock upon which my consulting firm is built, and I am ready to guide SaaS companies through their business journeys.

The Increasing Number of SaaS Companies

Over the past few decades, there has been a significant rise in the number of SaaS companies. This remarkable growth reflects a shift in how businesses approach software solutions, valuing flexibility and scalability. Having personally witnessed this evolution, Repackaged is strategically positioned to capitalize on this trend by providing expert guidance to businesses navigating through this crowded marketplace. Our goal is to assist these companies in standing out, connecting with their target audiences, and achieving growth in a SaaS driven-world.

Addressing the Needs of an AI Powered Era

In a world where Artificial Intelligence is rapidly becoming ubiquitous, it has become crucial to create SaaS products that go beyond fulfilling business requirements. At Repackaged my vision is rooted in the belief that products should not only meet business objectives but also enrich lives, protect user privacy, foster creativity, and unlock human potential. This philosophy deeply influences our approach to Product Marketing. We are committed to aiding SaaS companies in developing and promoting products that are ethically responsible and centered around human needs. Doing so, we strive to contribute to a future where technology serves humanity profoundly and meaningfully.

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The launch of Repackaged means more than just a professional move I've been waiting for. It's a commitment to empowering B2B SaaS companies in navigating the ever-changing market landscape. With my experience and passion for Product Marketing, I'm dedicated to helping other companies achieve their goals.

I'm thrilled about the opportunity to develop forward-thinking strategies in this industry through consulting services, including Positioning & Messaging, Go-To-Market, and Analyst Relations.

Feel free to reach out, and let's get to work!

 -- Mathieu