Martech

The Martech terrain of today has undergone a transformative shift compared to the landscape we navigated in past decades. In this age where customer-centric experiences reign supreme, this blog reflects Repackaged’s insights and experiences in SaaS Product Marketing and in Martech. It delves into the daily decisions and strategies that we, professionals, employ to develop products that truly resonate with our target audiences. Join the conversation as we all learn through our experiences and explore the nuances of creating products that meet the moment.

Campaign Orchestration

Campaign Orchestration

Campaign Orchestration is a strategy for creating a better customer experience by optimizing various... more.

Social Media Advertising

Social Media Advertising

Social Media Advertising is a type of marketing advertisement that leverages social media platforms such as...more.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving a particular website to increase and maximize...more.

Social Commerce

Social Commerce

October 22, 2022

Social Commerce is the process of selling and buying products or services directly on social media platforms...more.

Journey Mapping

Journey Mapping

October 15, 2022

Journey Mapping is the practice of visualizing the intent, expectations, steps, actions, and emotions a customer goes through as they engage ...more.

Personalization at Scale

Personalization at Scale

September 26, 2022

Personalization means delivering an intrinsically relevant experience addressing what a given customer expects from a brand. Personalization at Scale

Customer Journey Management

Customer Journey Management

August 23, 2022

Customer Journey Management is an approach that helps understand and manage a brand's experience from the customer's standpoint. It identifies the bes

Segmentation

Segmentation

August 23, 2022

In marketing, Segmentation is the business practice of splitting target markets into actionable groups. Segmentation creates variable subsets of a mar

Email Marketing

Email Marketing

August 23, 2022

Email Marketing is a communication channel and a form of direct marketing. Brands and organizations use Email Marketing to promote their products and

Digital Experience Platform (DXP)

Digital Experience Platform (DXP)

August 23, 2022

A Digital Experience Platform, also called a DXP, is a set of integrated technologies with a common objective to help organizations plan, create, mana

Customer Data Platform (CDP)

Customer Data Platform (CDP)

August 23, 2022

A Customer Data Platform, commonly called CDP, is a native or assembled software that creates a persistent and unified view of customers that is acces

Six tips for maintaining relevant email programs using iOS 15

Six tips for maintaining relevant email programs using iOS 15

September 16, 2021

Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing succe

Campaign Management vs. Customer Journey Orchestration

Campaign Management vs. Customer Journey Orchestration

September 21, 2021

Campaign Management has traditionally been defined as planning, designing, executing, and analyzing a marketing initiative. On the other hand, Journey

Three overlooked push notification tactics you may need to (re)consider

Three overlooked push notification tactics you may need to (re)consider

September 28, 2021

Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlook

What is Customer Journey Management, and why should you care?

What is Customer Journey Management, and why should you care?

October 5, 2021

Customer Journey Management definition: It is an approach that helps understand a brand's experience from the customer's standpoint. It identifies the

Email Marketing 101: Direct-to-Consumer (D2C) Edition

Email Marketing 101: Direct-to-Consumer (D2C) Edition

October 11, 2021

This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their e

Seven Priorities For Creating a Successful CX Strategy

Seven Priorities For Creating a Successful CX Strategy

December 7, 2021

How to create a CX Strategy: Seven priorities you, CX Professionals, need to think of to create solid and lasting customer experiences including Custo

Is Your Customer Trust Earned or Broken? [Report]

Is Your Customer Trust Earned or Broken? [Report]

August 23, 2022

Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Ad

CX Use Case #1: Customer Identification

CX Use Case #1: Customer Identification

September 7, 2022

At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go

Three ways to initiate impactful customer journeys

Three ways to initiate impactful customer journeys

October 10, 2022

If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impa

CX Use Case #2: Customer Retargeting

CX Use Case #2: Customer Retargeting

November 21, 2022

Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task.

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Product Marketing Glossary

Product Marketing

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