Apr 7, 2021

Is your Small Business taking advantage of Digital Marketing?

Digital marketing benefits businesses of all sizes by helping them create and manage truly personalized experiences to their customers in a cost-effective and measurable way.

However, a survey carried out by OutboundEngine reveals that 58% of small businesses spend five hours or less on marketing. Additionally most business owners don’t come from a marketing background while their biggest challenge is to get customers through their doors.

With all the marketing options out there, it can be overwhelming for small businesses to know what to do and one might ask: where do you stand in using digital marketing to grow your business today?

Here are 3 ideas to help you assess where you are and the steps you may want your business to take.

1- Set your objectives.

Your objectives will pretty much depend on where you are right now whether you’re aiming at increasing traffic to your store or website, converting customers, or retaining them after they bought your products. These objectives are not the same and require separate digital marketing tactics. It is important to step back and think of where your business stands and what’s the strategic direction you want to take at this point.

2- Identify your straights and weaknesses.

It’s not unusual for small business owners to wear multiple hats at once. However, this could have a lasting impact on growth especially when the business is in its infancy. It is important that you identify the areas where you excel and the others you can offset offshore. Think of the efforts to create and maintain your website, run your social media presence, and automate your email programs. Your ability to identify your straights and weaknesses will either make or break your business in the long haul.

3- Get professional help.

Hiring a small business marketing consultant or agency is a huge step for many small businesses. It is also an important decision that will help you get your business equipped with the tools its needs to establish and grow your customer base. The agency will bring expertise but also a deep understanding of the ever-changing marketing landscape. Also, you will be able to offset some of your workload so you can focus on what you do best: delighting your customers and offering them the best experience they can get from your business.